What are the types of Healthcare DOL included in Doltracker ?
The majority of Digital Opinion Leaders (DOL) in healthcare-related subjects typically fall into the categories of Nano influencers (below 10K followers) or Micro influencers (10 to 50K followers). Despite their smaller follower counts, these influencers possess profound expertise and wield considerable influence. Nano influencers have cultivated compact yet close-knit communities and are poised for social landscape expansion as they accrue more experience, with some emerging as rising stars. Micro influencers, on the other hand, serve as key opinion leaders with substantial knowledge and expertise in their respective industries. While Macro influencers, boasting audiences exceeding 500K, remain less common in therapeutics or diseases related topics, they have gained prominence, especially since the Covid period and the Ozempic story.
Various personas actively participate in healthcare engagement on social media. Doltracker categorizes these personas into distinct groups, including Healthcare Professionals, Patient Advocacy Groups, Patient Ambassadors, Journalists, and Patients. Healthcare Professionals tend to engage on social media during specific events like new product launches and medical conferences. Members of Patient Advocacy Groups and patient ambassadors play active roles in medical education and innovation.
